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Social Media Optimization: Track Everything, Test Everything!
With the current rise of social media and many companies now learning the importance of having a presence on social networking sites such as Twitter, Facebook, LinkedIn and YouTube, the importance of...
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Into the Blogosphere: The History of Blogging
In today’s society, it is difficult to imagine a time before the blog. It has even gotten to the point where we are addicted to micro-blogging, which comes to us in the form of the “tweet”, made...
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Into the Blogosphere: Breaking it Down
The actual process of blogging is simple, right? Sit down in front of your computer with a cup of coffee and start typing, right? Wrong. This is actually the very last step in the process of blogging....
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Social Media Optimization The Easy Way: Part 1
If you don’t know what social media is, you’ve obviously been living in a cave for the past few years. We won’t hold that against you though. But, I digress! Social Media Optimization; what is it? How...
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Social Media Optimization The Easy Way: Part 2
Building your fan base in Facebook can be done quite easily and in a number of different ways. The easiest is done by adding a social “badge” to your website. A social badge can look like this, but...
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Why Online PR Campaigns Need SEO and Social Media
Have you ever invested thousands of dollars in a PR campaign that ultimately failed? If so, you likely wondered where it all went wrong. To understand exactly what happened, you need to first...
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Repurposing Old Content for SEO
Over the life-span of your website, there is a very real possibility that you will generate great deals of content, be it through a blog, or through articles and press releases which you’ve had...
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Google Panda Update – From Farmer to Panda
OK … so maybe Google Panda sounds nicer than what was previously known as the Google Farmer update. Either way – it was a change in Google’s algorithm that caused a lot of sites to lose traffic and...
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